FASHION AT ITS PEAK!! (EMPEROR THREADS)

It is no news that Nigeria is known for its creativity in every sector which varies from fashion, music e.t.c. such creativity has brought not only the country but also the citizens to a better standard giving them the ability to interact with people of like minds.Coming across one of Nigeria’s finest fashion designers, we were privileged to hear his thoughts and visions about fashion in Nigeria. This is what he had to say;

LETS GET TO MEET YOU

Emperor; yeah! I’m Nwankwo Franklin Somkene, Chief Executive Officer of EmperorThreads and Also a Petroleum Engineer.

WHAT IS EMPEROR THREAD?

Emperor; EmperorThreads is a Clothing brand that specialise in innovative fashion designing and producing high end wears for the general public. We aim at raising the standard of fashion in the country and in Africa as a whole.

ARE YOU ROYALTY? HENCE THE NAME EMPEROR”?

Emperor; (smiles) Not really.

WHY THE NAME “EMPEROR THREADS”?Emperor; Well I would say emperor Threads is a name chosen because of its simplicity, rare form and what it signifies. ‘Emperor’ has actually been my nick name since I was in High school grade 2. I taught it best to fuse both my nick and brand together into something that will live through ages.

CAN SOMEONE SAY YOU STARTED FASHION DESIGNING AS EARLY AS GRADE TWO?

Emperor; (laughs) No! That’s not what I meant, it was only a nick name. But then, I started Fashion Designing as at 2017, my year one. I actually started from reselling products of a Fashion Designer who resides in Umuahia. During the process, My dreams got bigger than just reselling another person’s products, and I challenged myself to create something that was mine. That’s how “EmperorThreads” started.

HOW HAS IT BEEN STARTING YOUR OWN EMPIRE?

Emperor; (sighs) The journey of Entrepreneurship has been a rough and motivating one I must say. You learn from mistakes and challenge yourself to do better during the process.

IT MUST HAVE REALLY BEEN ROUGH, WHAT KEPT YOU GOING?

Emperor; Well, my motivation towards fashion designer is actually myself. Been dressing well since my senior high school, people in my school then has always looked up to me concerning what I wear and how I wear them. I want to create that platform where people can easily express themselves through what they wear in a very accessible way.

INTERESTING! TRUTHFULLY, WHAT DO YOU THINK MAKES YOUR BRAND STAND OUT?

Emperor; (smiles) Our Brand stands out because of its Simplicity and Rich nature. We believe that ‘Less is More’ in everything we do. The little things is actually what matters most, coupled with High end quality of fabrics and tailoring involved in creating our products.

WHAT KIND OF FASHION ARE YOU INTO?

Emperor; Emperor thread majors on men’s Clothing basically, producing varieties of wears such as Shirts, suits, native wears and other varsity wears(which are all Unisex). We would be producing more complicated female wears soon.

SO FAR, WHAT MOMENT CAN YOU REGARD AS YOUR GREATEST?

Emperor; Hmm, greatest moments? Don’t think I’ve had a great moment in my business. All I can say is that, in any new improvement or inventory I make in the business, I feel fulfilled. That’s all that matters to me.

LIFE IS ABOUT UPS AND DOWNS (SMILES) WHAT ARE YOURS IN THE INDUSTRY?

Emperor; Yes, definitely! My worst moments comes whenever I regret not doing what I should have done and I can never get the opportunity to do that again. Those moments are so annoying.

(SMILES) HAVE YOU BEEN OPPORTUNED TO CLOTH A CELEBRITY?

Emperor; Yeah, sure kenerics (a popular Nollywood actor) Frodd (BBnaija personality star) Just them, atleast for now.

ARE YOUR PARENTS IN SUPPORT?

Emperor; (laughs) funny enough, my Dad doesn’t know about my business till date, but then my mum is in full support.

HOW DOES PETROLEUM ENGINEERING AMD FASHION DESIGNING WORK OUT?

Emperor; (sighs) Well, it’s quite hard and tough The thing is, I prioritize my time. I give my time to the most demanding tasks for the day. Then the less demanding tasks can be sorted out later or Assigned to someone who can help with it. It’s been working out for me.

WHERE SHOULD EMPEROR THREAD BE IN 5YEARS?

Emperor; Emperor Threads in 5years would be a sought after brand both for male and females. It would also be an accessible company for everyone in the nation regardless of location.

WHAT INSPIRES YOUR DESIGN?

Emperor; i would say Simplicity and Opulence. ‘Emperor’ actually signifies Royalty, so when you wear our products in need to dress like one.

WHO INSPIRES YOUR DESIGN, WHO ARE YOUR ROLE MODELS?

Emperor; Tom Ford, Albert Clothing, African Culture

ARE YOU INTO ONLINE MARKETING OR YOU HAVE A STORE?

Emperor; Currently, We’re focused on Generating Internet traffic for now. We’re working towards having an offline store too.

FASHION DESIGNING OR PETROLEUM ENGINEERING?

Emperor; (laughs) can’t say for now.

(LAUGHS) HOW DO YOU CHOOSE YOUR MODELS?

Emperor; Anyone who has a bold and stylish attitude/charisma towards the camera can Model for our brand.

Model of emperor threads

ARE THERE PLANS FOR RUNWAY MODELING?

Emperor; Definitely! I intend doing a runway fashion when the right time comes.

AS THE SAYING GOES “BEHIND EVERY SUCCESSFUL MAN THERE IS A WOMAN” TELL US SOMETHING EMPEROR!

Emperor; (laughs) A Girl? No, but there is a Woman. She’s been quite supportive from the start, through prayers and advice. Always reminding me the need to seek God first before any other thing I’m doing and also to put Education/Learning first before my Business. And the woman is my Mother.

HOW CAN YOUR FANS MEET YOU?

Emperor; I’m accessible to anyone, both remotely and on the internet (www.emperorthread.com) In this modern age, you need to connect with as much people because it helps in growth too.

Emperor thread

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